Creative advertising ideas for small business can be a great way to reach potential customers without spending thousands on ads. These ideas can include anything from repurposing content to hosting webinars and offering free samples or discounts.
Local advertising can be done through community events or purchasing booth space at trade shows or fairs. Advertisements can also be posted on social media or in online directories like Yelp and Google My Business.
Brand your car
Many small business owners choose to brand their car and advertise on it to boost name recognition in their area. From custom rear window graphics to car magnets and full or partial wraps, this nearly free marketing idea can transform your vehicle into a mobile billboard for your business. When deciding on a design, be sure to list your website or phone number so that those who see your branded car can easily contact you. Be careful to consider any privacy issues that may come with branding your car, particularly if you are a professional like a doctor or marriage counselor.
Content marketing is another effective and virtually free way to generate awareness for your small business. A company blog filled with helpful posts for your target audience can help you attract new customers and build relationships with existing ones. White papers, case studies and videos are other types of content that can be shared via email, social media or text messages to generate awareness for your business. In addition, creating a podcast or attending local events is an excellent way to network and meet potential clients.
Host a webinar
Webinars are an effective way to share information with customers and prospects. They can be used to promote new products or services, provide training, and even collect customer feedback. Using paid advertising on social media and other platforms can help increase the number of attendees at a webinar. Creating a landing page where visitors can sign up is also a good idea.
Webinar format should be chosen based on your goals for the event. For example, if you have stage fright and don’t want to host the entire session yourself, you can consider an interview Q&A style with a colleague or a panel discussion with several guests. The complexity of the topic and availability of suitable speakers should also influence your choice of format.
The slides you use in the webinar should be short and simple, with one main idea per slide. Try to incorporate video, gifs, or animation where possible to make your slides more engaging. Also, avoid creating a presentation with long blocks of text.
Follow-up is crucial for a successful webinar. If your webinar is pre-recorded, send the recording to registrants, including those who weren’t able to attend a live session. If you had a live event, you should follow up with the participants to ask for feedback and answer any questions. Also, encourage them to attend future sessions.
Offer a free sample or discount
A free sample or a discount can be an effective marketing tool for small businesses. This is a great way to introduce your product or service to new customers, and it can also encourage them to return to your business in the future. This type of promotion is also inexpensive and can be done by using social media or a local event. It is important to target your audience well when deciding which promotional strategy to use.
For example, ice cream shops give away tiny samples of their flavors to attract new customers. You can also use this technique to promote your cleaning products or other non-food items. In addition, a service business can offer a free consultation or analysis as a promotion. This will not only increase your customer base but will also show off your skills.
Another option is to use a user-generated content (UGC) campaign to spread the word about your company. This type of marketing is cost-effective and has a high ROI, since 79% of shoppers say that UGC influences their purchasing decisions. You can create a campaign on social media to encourage customers to post photos, videos and testimonials about your products or services.
Another great option for promoting your business is to run a newspaper or online ad that offers a free sample of your product. Include a link in the ad for readers to visit your website and fill out a form to request their sample.
Create a video
Video marketing is a great way to promote your business and engage your target audience. It can help you stand out from your competition and create a memorable customer experience. In addition, videos are highly shareable on social media platforms, which can further your reach.
Creating a testimonial video is an excellent way to show potential customers what your business can do for them. It can be in the form of a real-life interview or an animated version with text quotes. Choose testimonials that are unique and tell a story that is able to capture the attention of your audience.
When you launch a new product, it can be challenging to make people understand what it does and how it can benefit them. That’s where explainer videos come in. They can show what your product does and why it is different from others, which can pique the interest of potential buyers.